By the end of 2020, One in five jobs in the Arab world required digital skills, Unfortunately there is a huge gap between Egyptians’ technological skills and market life opportunities thus Maharat min Google will assist businesses in Egypt in getting ready for future opportunities by enhancing the skill of their teams and growing their businesses by ensuring that opportunities created by technology are available to everyone.
Hours of online training
1Global Digital Marketing Statistics
Global and regional insights about internet usage all over the world including MENA region.
3How To Launch Your Website
How to launch your website From A – Z in very simple way including: – Detect your buyer personas – Website content creation – Website Essential technical terms (domain name , server, responsive web design .. etc) – Introduction to website user experience (UX) – Launch your first website using Google sites
5Introduction to SEO and SEM
– How Search Engines work and how to improve their functionality – What does “improving search engines” mean – The difference between improving search engine functionality and search engine shopping – Crucial elements to ranking high in free search results – Steps necessary to elevate your rank in search results
2Digital Marketing Strategy
What is digital marketing strategy? Your digital marketing strategy is the series of actions that help you achieve your goals through carefully selected online marketing channels.
4Introduction To Marketing, Digital Marketing & Advertising
– Marketing and advertising history till digital marketing era – Digital marketing for websites – Digital marketing ad types (SEM, SEO, Email marketing, Social Media Ads) – Build your digital marketing plan
6Online Channels (Social Networks)
– How social media works – How social media has achieved its growth rate – How social media is used – How to analyze your social media data – Social media consumer segments – The importance of managing social media interactions – How to grow your social media reach – Social Media tools and management
– Exploring new job opportunities in the digital market – Finding out the suitable digital job for you – Attracting potential employers
Digital Marketing skills
for your team.
Tools and techniques that will
help you grow your business.
Search engines and how
they work (SEO & SEM)
Online business strategy.
Selection of your business’
plan and direction.
Add info to enhance the
online business platform.
20+ Tech Summit Entrepreneurship
Student Activites Presidents Mega Events
Greek Capmus - AUC
Attendees in 2020